Today, Lamoda is redefining its role: to be a guide into the world of fashion and individual style through technology, content, and a curated assortment. Lamoda is a platform where authentic products, personalized service, and fashion expertise help customers discover their style and express their individuality. These changes are happening gradually and are now reflected in the restyling of the brand identity.

The square module has become the unifying thread of the identity, echoing patterns found in many fashion brands. This symbol was used to create a flexible system of patterns, typographic techniques, photographic style elements, and the logo mark.

The updated identity is built on a classic, monochrome, high-contrast black-and-white palette, strict typography, and a minimalist logo that has become more cohesive and more graphic.
“We have removed the slant, simplified the geometry, and eliminated the emphasis on ‘La’ as a prefix. Today, Lamoda is not about parts, but a single name. The name of an expert shaping the fashion market.” — Vladimir Bolshakov, Head of Design at Lamoda.