The name was coined from the Russian word Hlebobulochnye (eng. bakery), and the typography of the logo is built from the symbols of the flag and bread. For the pattern, it was decided to take the same symbol, but on two scales - large (bread) and small (grains). Flags, its own heraldry, pottery sights, souvenirs and passports made this image unique.

Most of the identity is corporate illustrations that are found on all surfaces of the bakery, whether it is packaging or an interior element. Really kind, sometimes funny, and somewhere with a touch of nostalgia, images resonate in the hearts of visitors to the bakery.