The idea of ​​redesign the identity is to reflect reality and show the aggressive environment in which people of creative professions struggle. Political repression, environmental disasters, demolition of historical sites or ugly advertising in the city - a designer can definitely influence events and make the environment around us better.

The sign was the shape of the letter S encircling the object, as the meaning of the environment and space itself. Construction bright orange with concrete gray added a brutal character to the identity, and the key images of the video reflected the main idea of ​​the style.